Another happy customer - Anna Seven Ldn should be receiving their custom printed wristbands shortly - black silicone with white text in Baskerville Oldface – a great choice as the text is very bold and stands out against the background.
This is another example of how custom printed silicone wristbands by www.promo-bands.co.uk can help you to promote your cause – whether it be developing new business, raising funds for a charitable cause, promoting your band/group or adding a personal touch to an event, you really can’t go wrong with these silicone wristbands.
For more examples & suggestions for different causes, please visit our shop page.
In today's world, regardless of the market they're in, every business is looking for THE marketing idea that will give them a leg up over their competition and send their sales soaring. Unfortunately, most of the time the companies winning are the ones that throw the most money at their campaign. However, in recent years, due in no small part to the rise of the internet, smaller businesses have been learning how to level the playing field with the giants of their industry with some savvy, creative marketing strategies.
Here, we go over 5 low-budget marketing ideas that will work for any business regardless of size or income;
1. Publish Great Content
The importance of this can't be stressed enough. First and foremost, if you aren't giving people a valid reason to visit your website, they won't come. Simple as that. Start a blog page on your site and write about relevant subjects - you'll find that if you make creating and sharing the content your number 1 priority, the customers will come rolling in.
2. Utilise Social Networking To The Fullest Extent
In the present day, social media has become a hugely important part of every businesses' marketing strategy. The unparalleled demand for social networking services has led to their development into the highly complex collection of websites that are frequented by billions of users each day. The end result being that businesses are now more than ever able to connect directly with their customers seamlessly and in real time. If you build a network of like minded people in the same industry, you'll find a wealth of new business opportunities appear.
Try to engage with people on social media - instead of just posting your sales graphics with a link to your website, convince people to get involved and become a part of your network.
3. Promotional Give-A-Ways
Promotional products certainly aren't a new marketing tactic, but nor are they an over-used or out-dated one. Promotional products have multiple uses and leave a greater impression and more lasting image on the recipient than a web ad, email campaign or leaflet. There is a more personal connection made when you give a customer something to take away - they feel like they've had a good outcome by receiving something for no charge. Something like a custom printed silicone wristband is cheap and effective - easy to give to a customer, printed with your name and logo on an eye-catching silicone colour, and popular for people to wear - just like festival wristbands. Silicone keyrings are also a great idea - especially for those in the automotive industry. You can attach them to a customer's keys when returning their vehicle - people are unlikely to remove keyrings due to the hassle involved, and so your company's name is constantly with them - and will be with them when they need to contact you the most.
Silicone wristbands are great for any cause - musicians, bands, event organisers, local businesses, marketing firms or the new energetic start-up looking to make a great first impression on their industry peers.
Braided silicone wristbands are offered exclusively by Promo-Bands.co.uk - moulded in the shape of the popular braided wristbands in special moulds. These are an unusual variation of the normal silicone wristband and so will be more likely to be kept by the recipient - you can print on the flat area on the front of the band, including your company name, logo, url or a QR code linked to your website!
4. Host Events or Classes In Your Local Area
Hosting seminars, classes and tutorials in your area could really boost your stock with the local community - and you may run into a few business opportunities along the way. Specialise in graphic design? Host a course to teach local people the basics. Excel at marketing? Host a marketing course for start-ups. Run a factory? Give the local community a tour (as long as it's safe).
If you give to your local community, they will give back to you. Engaging the general public is a mutually beneficial action that will also help you to develop more positive thinking techniques to apply in business.
5. Implement a Customer Referrals Program
This might take a little bit of time and preparation as well as a few adjustments to your website, but creating a customer referrals' program can help your business in untold ways, especially if you deal primarily with the general public. Offer customers money off of their next order or free items if they refer people to you - this can be a lethally effective technique if you do the maths correctly.
Promo-Bands provides customised silicone wristbands for many different causes and needs, ranging from fundraising wristbands to festival wristbands.
We offer many different styles of personalised rubber wristbands such as segmented wristbands, rainbow wristbands, glow wristbands, swirl wristbands, debossed wristbands, embossed wristbands and many more!
We also offer great vape bands for any vape store owners or vape enthusiasts who want to get their name promoted. Our vape bands can have any pantone matched colour of silicone and ink, you can also get your vape bands debossed for a small extra fee. Vape bands aka vape rings are a great way to protect your vape pen's atomizer from smashing when dropped, it's also great for promoting your brand by giving them away or by selling them individually. We have 3 sizes of custom vape bands available & we also offer 1 size of plain vape bands.
We often get asked if we can supply plain wristbands for many different needs such as school wristbands and event wristbands etc, however we do not supply plain silicone wristbands on this website. Alternatively, you can visit our sister site that caters mainly to schools for plain wristbands!
There are many other ways you can help to promote your business alongside online advertising, SEO, social media ad's, these are just a few little things you can do to promote your online presence.
Promote Your Online Shop with a Sale!
A great way to help promote your website would be to set up a 'Shop Sale', everyone loves a bargain! The 'Shop Sale' feature enables you to have a sale within your shop (3 if you're on Pro Seller Plus!), allowing you to offer your customers your products at discounted prices. Advertising when you have a sale running will help boost your sales and get people checking out what you have on offer.
Correspondence.
Make sure you add your web address to your contact details on any headed correspondence you send to customers or clients. Having your web address on your headed paper, compliment slips, business cards or other paper material is a great way to get your website address out there.
Displaying your web address on business cards is also an easy way of giving people you meet instant contact information for your business, it looks professional and sets a good impression.
Another good way to show your web address is to place printed labels with your logo and web address onto any packaging you send out.
Email Signatures.
Another effective way to advertise your site is by using your email signature. Most email software includes a "signature" option. This allows you to create a small piece of text that will be added to the end of all your outgoing emails. Many people just use this feature as a time saving feature so that something like "Yours Sincerely, John Smith" is added automatically at the end of every email they send. You could expand this to promote your website by setting your signature to something like:
Yours Sincerely John Smith
Visit My Website @ http://www.nameofyourwebsite.co.uk/
Now every time you send an e-mail you will be letting the recipient know about your site.
Automated Telephone Service or Voicemail.
One of the benefits of having a website is to help reduce the volume of calls from customers, providing your website contains enough information and is as user friendly as possible. Therefore, it is good to give your website address in your voicemail messages and telephone service as another option for them to contact you or to gather the information they require.
Advertising and promotional material.
Always include your website address on any advertising material you use for your business such as promotional gifts, posters, flyers, adverts, newsletters and press releases.
If you own a delivery van or other vehicle be sure display your URL on the side. If you only have a vehicle for personal use, you could consider getting a pair of magnetic signs made with your logo and website address on that you could stick on the side and remove easily when not required. Remember any way of getting your logo and contact details out there could help!
Produce free content for other sites.
If your business offers a service that you could write content about, or related material, try writing some free content for other sites. This is a win-win situation: The other site gets free articles to beef up their offerings and you will get a link back to your site and the cachet of being an expert.
Sending customer focused emails.
Send a well-planned, customer-focused e-mail promotion to a targeted list of potential visitors and offer a credit, discount or bonus toward a purchase from your site, for example, free delivery, 10% off or free stock with off your next purchase.
Make sure to spend time on your e-mail's look and content, remember you want to look genuine and offer value to customers, and not have it appear as spam.
Join related online discussion groups.
If your business or service could be related to certain online discussion groups, join in and get active in online discussions and chats and make sure to include your URL in your signature.
Be careful not to do any hard selling though, most groups will not appreciate such behaviour and will think you're spamming the group.
Other advertising.
Look at other selling venues like online classified advertising or online auction sites that could help increase exposure to your site and products. You may also wish to consider attending a trade show where you can meet customers face to face. See our Trade Show Tips page for more information and don't forget to take those trade show giveaways to ensure every visitor goes away with your details!
