Our good friend and customer Will Lord of Beyond2000BC has teamed up with game developer giant Ubisoft to promote their upcoming game: Far Cry Primal - the latest installment in their highly popular Far Cry franchise, which throws players headfirst into epic survival & action situations.

Far Cry Primal is set in the stone age era - early reports suggest that it will be similar to other pre-historic sandbox survival games, in that the player will start with virtually no usable equipment and will have to work with and use the environment to progress.

Will was an obvious choice to help Ubisoft promote the game - his vast, unrivalled expertise in prehistoric and primitive survival techniques makes him as close to the real life version of Far Cry Primal's lead character as you can get.

Having grown up on the site of Grimes Graves in Norfolk - a prehistoric flint mine - Will was always predisposed to respect nature and embrace it. There is a long tradition of flint knapping in his family - the art of creating tools from blocks of flint by hitting them with force at the right angles with another pieces of flint. He is also a master bowyer and regularly crafts his own bows - something players will have to learn to do if they want to be able to hunt for food in Far Cry Primal!

Ubisoft sent gaming vloggers The Gaming Lemon & MessYourself down to Will's house to try out the real thing, and see if they could hack it. You can Imagine the results they got - the general consensus was that these kids should stick to gaming.

Check the video below and visit www.Will-Lord.co.uk to get yourself some Will Lord wristbands & check out his other services!

Will Lord braided wristbands - Will chose the popular Braided wristband design - ONLY AVAILABLE AT PROMO-BANDS.CO.UK

All of the set you see in the woods was built by Will Lord himself and is as realistic as possible.

Promote your unique business with custom printed wristbands by Promo-Bands!